Privacy policy

Privacy Policy

Effective Date: August 22, 2024

Tru Nutrition (Pvt.) Ltd. ("Tru Nutrition", "TruFibr", "we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:

  • Full name

  • Email address

  • Mobile phone number

  • Shipping address

  • Billing address

  • Payment information (processed securely through third-party payment providers)

  • Order history

  • Customer support communications

Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on pages

  • Referral website

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Provide customer support

  • Respond to inquiries

  • Improve our products and services

  • Personalize your shopping experience

  • Send order confirmations and shipping updates

  • Notify you about product launches, promotions, and educational content (where permitted)

  • Prevent fraud and unauthorized transactions

  • Comply with applicable legal obligations

3. Payment Security

We do not store your complete debit or credit card information on our servers.

Payments made through our website are processed by secure third-party payment service providers using industry-standard encryption and security measures.

4. Cookies

Our website uses cookies and similar technologies to:

  • Remember your preferences

  • Improve website functionality

  • Analyze website traffic

  • Measure marketing performance

  • Enhance user experience

You may disable cookies through your browser settings, although some website features may not function properly.

5. Marketing Communications

If you subscribe to our newsletter or promotional communications, we may send you:

  • Product updates

  • Educational content

  • Promotional offers

  • New product launches

  • Company announcements

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

6. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information only with trusted third parties that help us operate our business, including:

  • Payment processors

  • Courier and logistics providers

  • Website hosting providers

  • Analytics providers

  • Customer support service providers

  • Marketing platforms used to communicate with customers

These service providers are required to use your information only for the services they provide to us and to maintain appropriate confidentiality and security measures.

We may also disclose information if required by applicable law or to protect our legal rights.

7. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable measures, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill your orders

  • Provide customer support

  • Meet accounting and tax requirements

  • Comply with applicable legal obligations

  • Resolve disputes

  • Enforce our agreements

9. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Withdraw consent for marketing communications

  • Request information about how your data is used

To exercise these rights, please contact us using the details below.

10. Third-Party Services

Our website may contain links to third-party websites or use third-party services such as payment gateways, analytics tools, or social media platforms.

We are not responsible for the privacy practices or content of these third-party services. We encourage you to review their respective privacy policies before providing any personal information.

11. Children's Privacy

Our website and products are intended for general consumers and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will take appropriate steps to delete it.

12. International Visitors

If you access our website from outside Pakistan, your information may be processed and stored in Pakistan or other countries where our service providers operate.

By using our website, you consent to such transfer and processing, subject to applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements.

The revised version will be posted on this page with an updated Effective Date. Continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Tru Nutrition (Pvt.) Ltd.

Email: support@trunutrition.co

Website: www.trunutrition.co

We will make reasonable efforts to respond to your inquiry in a timely manner.